Yangtuo bets on small-town moms despite declining birth rates
The infant products e-commerce platform has filed for a Hong Kong IPO, hoping investors will buy into its transformation story after its revenue flatlined last year Key Takeaways: Yangtuo’s infant…
BRIEF: Taobao launches $7 billion subsidy in instant retail wars
E-commerce giant Alibaba (BABA.US; 9988.HK) announced on Wednesday that its Taobao Flash Sale instant retail platform has launched a 50 billion yuan ($6.97 billion) subsidy program that will run for…
Alibaba turns up its ‘instant retail’ game
The merger of its Ele.me service with its core e-commerce business marks a new stage in the e-commerce giant’s three-way “on-demand retail wars” with Meituan and JD.com Key Takeaways: Alibaba…
How e-commerce short dramas get you to spend – without realizing it
The storytelling revolution of short, three-minute dramas on e-commerce platforms has seamlessly merged ‘watching’ and ‘shopping’ By Lee Shih Ta “She wore shabby clothes and was dumped by her…
Meitu, Alibaba find beauty in new e-commerce partnership
The maker of beauty apps will sell $250 million worth of convertible bonds that could make the e-commerce giant its third-biggest shareholder Key Takeaways: Meitu and Alibaba have formed a…
From SEO to GEO: A content optimization revolution in the AI search era
As AI reshapes how people access information, a brand’s ability to become the ‘standard answer’ in generative search hinges on mastering one key technique: GEO By Lead Leo Research…
INDUSTRY BRIEF: China regulators intervene in growing food delivery wars
Regulators have stepped in to try to tamp down a growing price war in China’s takeout dining sector. On the evening of May 13, the State Administration for Market Regulation…
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